If you have blonde, silver or white hair that tends to get yellow, purple shampoo can be your new BFF. The shampoos traditionally have a deep blue or violet colour, which neutralize yellow tones, making the hair look cleaner and brighter. These reasons take a closer look at what purple shampoo is, who should be using it, how often and the main causes of yellowing hair so you can keep your colour bright, long term.
We are giving this hair maintenance category a little love with 8 reasons you need this miracle worker in your life.
- Create the ultimate lasting tone
Blonde hair, especially processed blonde hair is prone to brassiness and unwanted orange tones. Using a toner not only helps eliminate this discolouration but also ensures that your tresses remain bright, vivid and healthy. Including a blonde toning shampoo in your haircare routine is the best way to keep blonde hair looking fresh. At the same time, the right blonde toning shampoo protects vulnerable, colour-treated locks from environmental aggressors, which can cause further damage.
- Repair compromised hair condition
A good blonde shampoo with not only tone dry and frizzy blonde hair, it will repair and hydrate the often over-processed strands to ensure you can continue to be blonde and maintain healthier hair for longer. A long list of plant based botanicals and Sweet Almond Protein in ANTI Everyblonde shampoo ensure compounding strength and tone the more you use it. The nourishing sulfate-free formula gently cleanses, protects color, helps improve scalp health and strengthens the hair to reduce breakage and environmental damage.
3. Clarify and Remove build-up from your styling products and promote even tone
Remove stubborn build-up from your hair. Think slippery silicones, waxes, moisturizers or plain old gunk from your regular shampoo, conditioner or styling products (including hair oils, mousses, hairsprays and dry shampoo). ANTI Everyblonde shampoo also helps to lift away mineral deposits from hard water, and the chlorine and other chemicals that stick to hair in a swimming pool. Part of the Everything range, Everyblonde is fast becoming the gold standard in hair repair among both professionals and consumers.
4. Maintains Coloured and Blonde hair Between Salon Appointments
To keep your blonde hair looking bright, healthy and luscious, you need to have regular hair treatments at your favourite salon. But in between your appointments, yellow and orange tones (the natural undertones of blonde hair) will show through, making your hair look dull and discoloured , and your time between not looking your best between salon appointments will be longer if you don’t have a good blonde shampoo to keep you fresh.
5. Prepare your hair for further colour and and minimize bleaching time
Lightening the hair is a painful and complicated process. Especially when it takes more than one bleaching session for some people to get the cool blonde they want. Using a blonde shampoo can actually avoid over processing.
But one thing most people don’t realize is that they may need a toning session instead of another bleaching session. When the unwanted tones in your hair are cancelled out, your hair will look lighter and cooler, so you no longer have to bleach your hair again or as much get the desired effect. ANTI EveryBlonde shampoo deposits violet pigments to counteract yellow and orange hues, enhance the depth and dimension of your haircolor, and provide a natural-looking sheen that revives highlights. Sulfate-free cleansers gently clean hair without stripping colour or drying hair out
5. Add to your existing or supplementary shampoo line for best results
What you can do is use purple shampoo after every lightning or highlighting session and alternate between a regular non colour pigment shampoo in between when the desired colour and tone is achieved. When you do this, you won’t need as much colour processing in the salon chair and you’ll in turn minimize the damaging effects associated with the process. Alternate it with colour safe shampoos—or mix them together for less violet deposit. A good start is using once a week and build up if needed.If you start to notice a purple tone in your hair, put the purple shampoo down! Opt for a clarifying shampoo to remove the tone and keep your purple shampoo routine to once a week or less.Say goodbye to the blonde's hair blues (or in this case yellows) and say hello bright bombshell hair!
6. Use as a pre-masque step
There are more synergies with skincare and haircare than you think, and ANTI Everyblonde shampoo has considered this. Your weekly deep-conditioning treatment is going to deep-condition a heck of a lot better if it doesn't have to fight through layers of product gunk to get to your hair strands. It also makes for a nice little weekly ritual if you use a clarifying shampoo and blonde shampoo together: clarify, and then deep-condition. The deep-conditioning with the ANTI Everything Conditioner will also help return your hair to a softer, silkier state.
7. Prevent blonde hair from getting porous and unpredictable
Bleached-blonde hair (either all-over colour or highlights) makes the hair very porous, which means it more easily absorbs yellow tones from your environment. Could be mineral deposits from your shower, pollution from city air, cigarette smoke or even your styling products. It's a good idea to introduce a clarifying shampoo once a week, along with a purple shampoo once a week, if you have a problem with brassiness. Baobab seed extract in the ANTI Everything range is a multi-functional protein that repairs hair damage, increases hair strength, protects hair from solar UV and heat damage by nourishing hair strands from root to tip.
8. Replenish colour while adding a glossy shine
Whether you’re a natural blonde or you’ve had help from a bottle, using the right products to maintain hair shine is vital. Products for blonde hair can make the difference between a haystack and a bright and enviable do that’s full of radiance.
Moringa leaf extract in Everyblonde Shampoo is extremely rich in proteins, vitamins and minerals like calcium, iron and B vitamins. This protein repairs damage and fortifies hair, improving hair strength and vibrancy
You might think you have no need for regular hair toning, but if you colour or highlight your hair, weekly toning maintenance cuts through build up that dulls colour from any type of styling product, even dry shampoo. And if you’re a brunette who wants to cool your hair down, ANTI Everyblonde, does just what it says. So instead of just thinking blonde, think of it as colour maintenance for everyone. Yes, a bottle of this purple pigment saviour needs to be in your shower even if you are brunette with highlights or need to maintain tonal regularity in your hair.
Everyone. Everyblonde. Every tone.