Cult Brands NZ is a premium distributor of luxury haircare, beauty, and fashion brands. As a manufacturer and global distributor or the ANTI Collective haircare brand, we understand the luxury market and celebrate our consumers and customers each and every day. Our purpose is to provide New Zealand with the best of the best from across the world.
Cult Brands was founded and lead by Glenn Ruddle. After 30 years working for major haircare and FMCG brands and co-founding his own brand, ANTI Collective, it was time to bring the NZ industry a selection of brands that had leading technology and industry trends, innovative ideas and worldclass education.
Cult brands is all about helping salons grow and celebrate our local success with world class brands.