ANTI is for Everyone. With our values centring around equality and inclusivity, ANTI Everything was created to provide honest high quality solutions for ALL hair types. We encourage a simplified and effective approach to your at home hair care needs without confusion and doing away with unnecessary double ups. ANTI Everything is a transparent approach giving you the very ultimate results and hair condition.
The Everything Story
Our ANTI Product Developer, Mercedes Explains;
"As a product developer, I never understood why hair care companies categorized into separate benefits like hydrating, softening, reparative, strengthening and restorative. Why were you forced to pick one benefit when almost all of the ingredients used to create these benefits were multifunctional? As a woman, I felt like I was being conned and pushed to purchase more unnecessary products at the benefit of the product company, not me.
At ANTI, I wanted to simplify hair care for consumers. You don’t need a separate shampoo, conditioner or styling products to soften, condition and strengthen your hair - our Everything range offers you all these benefits in one line."